Indya is a modern Indian Wear brand that was born out of the thought to re-invent traditional Indian fashion by considering the evolving lifestyle and aesthetics of the new-age woman. Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs, with breathtaking details to boot. Our clothes are designed bearing in mind the Indian body types, and conceived by a passion to make dressing up a lavish, yet effortless affair

Since its inception in 2012, High Street Essentials Pvt. Ltd., has emerged as one of India’s leading omnichannel fashion houses. Spearheaded by two powerhouse women–Shivani Poddar & Tanvi Malik, the company has uniquely positioned itself as the 360-degree solution to all urban women’s fashion needs. Besides Indya, HSE owns FabAlley—a rapid fashion western wear brand comprising globally trendy apparel and accessories; and Curve—a Western Wear brand for plus-sized women. All brands have an inimitable style signature and are attuned to the women of today.

Indya’s design philosophy is centered on the contemporary global woman who wants her Indian Wear wardrobe to not only be stylish but also affordable, functional, and effortless. Each collection is an ode to our rich Indian culture, and remixed with modern elements injecting every piece with glamour and ease.

At the heart of our brand lies a pledge to democratize fashion for young women across the globe. This reflects in our accessible price points and worldwide availability.

We take immense pride in interpreting the indigenous crafts and techniques of India into products with rich soulful details, and generational stories to tell.

At Indya, we aim to break the cultural code with designs that are glamorous, extremely current, utilitarian, and fuss-free. We look beyond the staid silhouettes of the traditional salwar kameez, skirts, and kurtas to create wearable fusion clothing updated with functional details. Think pre-stitched sarees, kurtas with attached dupattas, palazzo pants with attached saree drapes, and jumpsuits you can slip-and-go.

The arrival of the big Indian post-pandemic wedding season marked Indya’s foray into the premium occasion wear category with Indya Luxe. The collection blends Indya’s fashion-forward design DNA with meticulous Indian craft such as mirror work, gota patti, zari embroidery, and sequin embellishments on voluminous lehenga sets, glamorous saris, timeless anarkalis and vibrant sharara sets. Made for the new-age bridesmaid of the quintessential big fat Indian wedding, each ensemble comprises a head-to-toe look perfect for occasions like Mehendis, Sangeets, Cocktails, and Weddings.

Guided by a sophisticated yet dramatic language, our accessories line amalgamates unique elements from our rich Indian culture with fuss-free forms. Comprising morning to night jewellery, festive juttis, easy flats, kitsch mules, and statement bags–each piece is crafted with the intent to be a conversation starter.

At Indya, we have always endeavoured to create a high street that hasn’t previously existed for Indian designer wear. Each season we launch a capsule collection in collaboration with a renowned designer with an aim to democratize fashion and make luxury clothing and aesthetics accessible to our audience. While each designer we collaborate with has a unique design language and strong signature, they all have a modern and fusion sensibility that is seamlessly incorporated into Indya’s own design DNA.